On February 23, the movie Article 370, starring Yami Gautam, was released in theaters. Directed by Aditya Dhar of Uri: The Surgical Strike, the movie features Priyamani and Arun Govil in important roles. Industry tracker Sacnilk reports that on its first day of sales, Article 370 brought in Rs 5.75 crore. On Friday, the movie’s overall Hindi occupancy was 42.8%. The person in charge of Article 370 is Aditya Suhas Jambhale.
The cities with the greatest Hindi occupancy rates were Jaipur, Pune, Delhi-NCR, and Chennai. The movie was available at most theaters for a special discount, which may have contributed to Article 370’s higher sales. Yami portrays an intelligence officer in the film. The tale revolves around the highly sensitive repeal of Article 370, which took away Jammu and Kashmir’s special status.
At the box office, Article 370 competed with the action movie Crakk, starring Vidyut Jammwal. Crakk, which also starred Arjun Rampal and Nora Fatehi, took in Rs 4 crore on its first day. The first-day receipts for Article 370 are very slightly less than those for the most recent Shahid Kapoor film Teri Baaton Mein Aisa Uljha Jiya, which opened at Rs 6.7 crore and has since grossed Rs 66 crore in India. The political thriller is most closely related to the recently released, similarly themed movies Uri and The Kashmir Files, which opened to a first-day gross of Rs 3.5 crore each. After earning over Rs 350 crore worldwide at the end of its theatrical run, Uri made Rs 8.2 crore on its opening day. Uri and The Kashmir Files were word-of-mouth hits, and Article 370’s reviews suggest that it could also build momentum over the weekend.
Yami last appeared in the film OMG 2, which starred Pankaj Tripathi and Akshay Kumar. Included in the picture, which brought in over Rs 150 crore in India, was Arun Govil. Yami costarred with Sunny Kaushal in the Netflix series Chor Nikal ke Bhaga. It is among the most popular Indian originals on the streamer.
The timing of Article 370’s release with the approaching General Elections has increased popular interest in the movie. Aditya spoke candidly about the film being referred to as “agenda-driven” in an interview. The community that believes the movie is pushed by an agenda without having seen it, the director stated, “I don’t care about them because I think they are people who have already made their judgment and the agenda is actually in their head.” I am powerless to change their decision as they did not watch the movie before making it.”